Blog
Articles on brands, print and design.
- 6 min readWhat a visual identity includesA visual identity is more than a logo. It is a set of elements and rules that make the business card, website, post and packaging look like one brand.
- 5 min readLogos from AI generatorsAn AI generator can draw something that looks like a logo in a minute. Sometimes that is enough. More often the problems start at the first sign, print run or trademark filing.
- 5 min readWhat a brand book must includeBrand guidelines are instructions for everyone who uses your logo without you: the printer, the developer, the agency and the sign maker. Here is a table of contents that works in practice.
- 5 min readColour psychology in businessTables saying blue means trust and red means passion have circulated online for years. In practice a brand colour works through context, contrast and consistency, not one universal meaning.
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